January 14, 2003

9:00 a.m.

Commissioners' Conference Room



Commissioner Peter Sorenson presided with Commissioners Bill Dwyer, Bobby Green, Sr., Tom Lininger and Anna Morrison present. County Administrator Bill Van Vactor, County Counsel Teresa Wilson and Recording Secretary Melissa Zimmer were also present.




A two-hour Executive Session will take place tomorrow. There will be a 1:30 p.m. Leadership Team Meeting at Public Works instead of the Bob Straub room.












a. REPORT AND DISCUSSION/November 2002 Lane County Ballot Post Elections Results Analysis.


Melinda Kletzok, Public Information Officer, reported that in November 2002, the Board forwarded six ballot measures to the voters and they were all defeated by heavy margins. She said the Legislative Committee viewed an analysis that was done regarding how the measures were brought to the voters. She said they examined ways to set the County up in a better framework for bringing ballot measures forward and having more success. She said the Legislative Committee reviewed the results and analysis and agreed with the recommendation to meet 12 to 14 months in advance to identify no more than one priority for funding. She said when the capital needs assessment is done, to look at the priorities and develop them with an eye toward getting on the ballot. She added Lane County should place a ballot measure or levy on the general election, if possible, to avoid the double majority rule and provide a wider editorial board outreach to rural areas. She added that rural voters tend to have a lower level of support for money measures than some of the metropolitan area voters.


Morrison said they have to discuss how they should do this in the future to be more focused and specific about what they wanted to do. She said taking one measure at a time should be an issue for the Board and unless they do the homework ahead of time, they would continue to see things go down. She noted that surveys will take additional dollars and they will have to find out where the money would come from before they move forward.


Dwyer said if things could be run within the County’s means, they have to give the citizens an option of making that determination. He added if the voters reject the measures, then they have to find another way for funding.


Van Vactor said he distinguishes these measures from the successful bond measures they had with the Juvenile Justice Center. He said they had three private sector champions for the Juvenile Justice Center. He said with the Juvenile Justice Center, they were fortunate to have The Register-Guard focus on that issue with coverage. He thought besides the editorial board, that the Board should work with reporters. He commented that under state law the appointed officials have to be careful with what they do on company time.


Lininger commented that rural voters are harder to convince. He said they have an anti-establishment attitude. He said his constituents in Vida were not in agreement with the County’s funding priority. He said the answer is to persuade people that the spending priorities are right at the time. He hoped the Board would put out a measure that they all thought would be worth putting out to the voters.


Tony Bieda, Intergovernmental Relations Manager, implied that the ingredients for success for future ballot measures assumes that at most 50% of the work that is information sharing will be done under the auspices of County government. He added that someone who is not on the County payroll has to come up to design the campaign and to target the efforts.


Green commented they have to target the potential voters who voted yes in the past. He wanted to know how to communicate to the rural communities to pass measures.


Lininger commented that some communities outside of Eugene get adequate law enforcement without paying extra. He thought as long as the McKenzie Valley has no law enforcement and they would have to pay for it, they wouldn’t be able to get voters to vote for any measures.


MOTION: to move to adopt the guidelines for Option 1.


Dwyer MOVED, Morrison SECONDED.


Sorenson requested that three or four maps be given to the Board where it indicated that the measures had passed in recent years. He wanted the shading of the yes votes in comparison with the others. He thought a series of the maps would show that there are areas within the County that are willing to support measures when the time is right.


Kletzok thought that LCOG could work with Elections on the maps.


VOTE: 5-0.


b. UPDATE/West Nile Virus.


Rockstroh passed out a packet regarding West Nile Virus. (Copy in file.) He said they were putting together a graduated response plan. He commented that more people have died from the flu than from West Nile Virus. He said this should be related to public education and what is in the public health budget and administrative money. He noted no one had come forward to ask for a special district. He said they will look to get Fish and Wildlife and the Corps of Engineers involved as the wetlands are the number one breeding site for mosquitoes. He added if people wanted more information they could log onto Lane County’s website. He wasn’t convinced that the Lane County area was ready for spraying.


Morrison asked if there was a cost attached to what had been outlined.


Kletzok responded she had a bid done on the insert portion and that was $7,400 for 200,000 copies. She said they would want to print more copies because they could use those as a brochure. She noted the $7,400 had taken into account a $5,000 donation of in-kind from the printer. She added they could possibly get partners to share in the cost.


Rockstroh stated there is no money from the state or federal government for this.


Green hoped that this would be an issue of countywide concern, including the cities, chambers and other public-private agencies to reduce the cost to get the word out.


Karen Gillette, Public Health, announced that on January 30, 2003 they are having a meeting where different municipalities were invited to attend. She said they would present the plan and produce strategies.


Morrison requested that after their meeting takes place, to send an e-mail to the Board as to what the participation level was and the response and about people willing to partner.




a. Announcements




6. EXECUTIVE SESSION as per ORS 192.660






Dwyer stated he went to the legislature and listened to the governor. He reported he would set up an appointment with the governor regarding the state office building.


Green reported he went to the Eugene City Council to support Councilor Bettman's initiative about renaming Centennial Boulevard to Martin Luther King Boulevard. He stated it had been put on their work plan. He submitted a letter from Vice-President Dan Williams of the University of Oregon supporting the name change.


Morrison announced she attended the Governor’s Ball in Portland. She noted on January 25 there will be an event at the Florence Events Center called Pioneer Days on the Siuslaw. She stated it was a new event for the Florence area to stimulate activity in the winter months.


Sorenson announced in March that there would be a local event called Blues for HUES (Heat up Eugene and Springfield). He said it was a plan to raise money for people who are having a hard time paying their utility bills.






There being no further business, Commissioner Sorenson recessed the meeting at 11:30 a.m.


Melissa Zimmer


Recording Secretary