Monthly
theme: Sustainable business
May is Sustainable Business Month. Learn about how you can take steps to become more sustainable in the workplace and as consumer. And make sure to sign up for the Waste Wise News e-newsletter and follow Waste Wise Lane County on Facebook and Instagram to stay in-the-know!
Fast facts
- The sustainability-conscious consumer segment rebounded to make up 22% of shoppers worldwide in 2023, after dipping to 18% in 2022. They’re projected to spend a total of $1 trillion by 2027. (Kantar)
- Products marketed as sustainable have grown 2 times faster than those not marketed as sustainable. (NYU Stern)
- Brands with more sustainable products in their lineup enjoy more loyalty from customers (with 34% coming back for more) than brands with few sustainable offerings (27%). (McKinsey)
- 8 out of 10 people are open to paying a 5% premium for sustainable goods. (PwC)
- Gen Z (1995-2012) and Millenials (1983-1994) show the highest consideration for sustainability, at 94% and 93% respectively. (ESW)
- Surprisingly, it’s Gen X (around 1960 -1983) who are most likely to pay more than any other generation for sustainable items, at 78%. Across the board, willingness to pay a price premium of 10% has increased. (First Insight)
- Climate change remains a top three concern for Millenials and Gen. Other causes for worry are cost of living and unemployment. (Deloitte)
- 77% of companies say their sustainability initiatives increase customer loyalty. 63% have seen growth in sales. (Capgemini)
- Environmentally focussed startups are twice as likely to survive as their non-conscious counterparts through their early development. (University of Trento)
- Reducing material waste through zero and low-waste policies can help to improve operating profits by as much as 60%. (McKinsey)
Information provided by: https://thesustainableagency.com/blog/sustainability-facts-and-statistics-for-business-owners/
Test your ethical banking knowledge
Compete against other readers and see how you fare. This month, have some fun and test your knowledge of ethical banking.
PLEASE NOTE: The game will be active throughout the month. Good luck!
Waste Wise Tip: Directory can help you find sustainability-minded companies
Kelly Bell, Lane County Master Recycler Program Coordinator, discusses how
she uses the BRING Rethink Business Directory when purchasing goods and services. The directory provides a listing of local businesses that are committed to sustainability through tactics like improving recycling systems, installing energy-conserving equipment, promoting alternative transportation, and more.
Sustainable Business Resources
Just 3.5 percent: that’s the percentage of a population it takes to engage with an issue (like climate change) to make transformational change. Join the movement and engage.
Have more resources about this topic you want us to add to the list? Drop us a line at [email protected].